Know Your Market – Dress Like A Beer Bottle?
As a bit of a marketing geek, I tend to look at virtually everything I see in terms of how well that person brand or organisation is getting their message across.
In fact I do it so much that I can see people eyes glazing over when I start banging on about message to market match etc, especially those of my long suffering wife, Rachel.
As with most of my posts, this is something that has been in my mind recently and something I have very recent experience of too.
I have recently had a few days away from the 9-5 and had been looking forward to it for ages. It co-incided with the Royal Wedding and Easter and that meant I got eleven days away from London for just three days holiday. Brilliant eh?
I had lots of plans for both personal and own business related activities, and even went as far as writing the individual dates down and noting next to them what I planned to do on each day.
