This is a post that I know will get a lot of people talking – and it also ties into the huge amounts of money spent on marketing and advertising by the grooming companies – after all the beauty industry is a multi billion dollar one, and mens grooming is probably the fastest growing part.

Convention has changed a lot over the last few years – until pretty recently, it was frowned upon if you hadn’t shaved – unless you were growing a beard (what a great excuse) or were a tramp/hobo – in which case it is part of the job description.

I can’t remember exactly who I said it to first, but at some stage in the relatively recent past, I said that my ultimate ambition was to start and run my own marketing company.

And here it is!

As an employee first and a small business owner afterwards (I was once a mortgage broker) I had a lot of first hand experience of either being marketed to, and also of other companies trying to offer me their marketing services.

My experience of that was mostly that people just didn’t seem to get us as people or as a business – the approach seemed to be very much one size fits all, and if you didn’t fit the mould, that was pretty much that.